NLP Training - Life Practice
Specialists in Human Potential Coaching

Your Life Practice Associate Team

Mark Shields

Managing Director

Mark Shields - Life Practice UK Managing Director

Mark Shields AKA The CAM COACH a former Barclays executive set up the Life Practice UK in 2005. The Life Practice specialised in behavioural change coaching and training for individuals and businesses and had coaching clinics all over the UK. Students came from all corners of the world to learn and graduate as behavioural change life coaches learning the life practice unique coaching methodology known today as Rapid Transformational Coaching.

In 2008 the Life Practice was awarded Mastery Level Certification by the Mind Institute of Australia, for its demonstrated insight and advancement within the NLP and Coaching community. It was a milestone year in life practice history.

2012 saw the launch of the best selling book the CAM Coach written by Mark Shields and world champion athlete Simon Martin.The CAM coach reached 100,000 students in over 30 countries and is today often given the accolade as being amongst the worlds leading resources for coaches looking to set up and sustain success in private practice.

Today delegates from all corners of the world choose the Life Practice Academy as their learning provider to learn the powerful life practice transformational coaching methodology and proven CAM COACH success in business strategies.

Mark has appeared regularly in the media, had his own BBC radio weekly show, demonstrated his transformational coaching live on TV and had over 1000 articles published. He is a well known motivational speaker talking at venues such as the O2, Earls Court and the Royal Society of medicine. He has collaborated with some of the words leading behaviour change experts, most recently Professor Paul Dolan from the London School of Economics.

In 2018 Mark was invited to join coaching legends such as Dan Lok, Robin Sharma T. Harv Eker Matt Bernstein and John Lee and showcase his work as a member of the Wealth Dragons team.

Karen Shields

Operations/Marketing & Nutritional Director

Karen Shields - Operations/Marketing & Nutritional Director

As our Nutritional Director, Karen qualified from the University of West London after a period of five years of training for a BSC in Nutritional Medicine. She is a member of the British Association for Applied Nutrition and Nutritional Therapy (BANT) as well as being registered with the Complementary and Natural Healthcare Council (CNHC)

Karen’s vision when setting up Life Practice Nutrition clinic was to offer bespoke programs that positively support an individual’s health through active nutrition and lifestyle management. She offers functional laboratory testing for stress disorders, food intolerances and digestive disorders.

Her own design of Neuro Nutrition Programs support mood disorders such as Stress, Depression and Anxiety, as well as Weight Loss. She works in tandem with Mark Shields, Life Coach, Hypnotherapist & by offering a two pronged approach of joint therapy to tackle your relationship with food, as well as, your nutrition & lifestyle choices.

Melanie Firth

Life Practice Brighton

Melanie Firth - Life Practice Associate

Melanie is a successful Life and Business Coach at Life Practice Brighton, and well known throughout Sussex. She has natural empathy and motivational skills, which she combines with her wealth of experience in business development and marketing, to appeal to her wide range of personal and executive clients. She has worked with business leaders, the world’s leading lawyers and high-level MOD personnel and enjoys exploring people’s potential and helping them to unlock it.

Nicole Atkinson


Nicole is the Managing director of Life Practice in Richmond Surrey. She has advanced qualifications in NLP, Life Coaching and Hypnotherapy. She specialises in stress management programs for men,women & teenagers. Specialist programmes include stress, anxiety, confidence, depression, nerves, weight problems & addictions. Break through sessions for smoking & weight loss new programs starting 2018

For Nicole’s blog please see


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“Working with Mark and the Life Practice team helped me take my career  to new and exciting levels”

Maria-François Wolff – TV Presenter and Model