About the Academy

If you’re looking for a new career, have a passion to help others and want to help ordinary people achieve profound change in their lives then our academy is for you

Mark and Karen Shields founded the Life Practice UK  in 2005. Mark a former Barclays head and Karen a BANT registered Nutritional Therapist. Today they are known throughout the world as leading life and business strategists and creators of their own coaching methodology CAM Transformational Coaching, based upon their best selling book The CAM Coach.

Fully Accredited Courses

Our Transformational Coaching courses are accredited with:

ACCPH Accredited Counsellors, Coaches, Psychotherapists & Hypnotherapists (ACCPH)

IPHM International Practitioners of Holistic Medicine 

ICF  The International Coaching Federation for our advanced life coaching course

Membership Bodies

In addition our face to face / virtual / Online Gold package can enable you to obtain professional membership at Professional Practitioner Level to ANLP the global association of NLP. The Association For Coaching, and the Life Coaching Directory 

The CAM COACH book was first published in 2012. Since then it has become the number 1 go to business book for those students looking to set up in private practice as a professional life or business coach.  The book and learning modules can be found today on the degree syllabus of numerous universities and colleges around the world.

The success of the book was soon followed by training courses reflecting the CAM COACH traditional business development courses and transformational coaching courses, subsequently The CAM COACH Coaching Academy was born.

To date CAM COACH education has reached in excess of 15000 students from over 30 countries.

For this reason we decided to create our Online Educational platform, the Life Practice  Coaching Academy. This platform has enabled us to offer further educational resources for delegates at the touch of a button. The demands of today’s delegates are greater than ever and there has been an escalating need for world-class distance learning courses with benefits such as full Tutor support throughout each course. Delegates are embracing online study as it saves them time and money in that they can study from anywhere, anytime and at their own pace.

So the CAM Coach book was the beginning of an unprecedented change in the way we serve our audience today and along the way we are proud to have received a number of awards including:

  • International Training Academy of The Year 2018 – UK Enterprise Awards
  • Best Complimentary and Alternative Online Training Co – UK Fitness & Nutrition Awards 2020
  • UK’s Best International Training Provider of The Year 2020/2021 Corporate live wire, global awards
  • Winner UK’s Best Transformational Coaching Academy 2021 Business Excellence Awards
  • UK’S best international training academy of the year 2021-2026 at the GLOBAL 100 awards

Mark Shields and his team offer 121 coaching and mentoring services, and start from £250 per hour plus VAT. To enquire please email us here

Join 100,000 CAM Practitioners Worldwide – Become part of a 50 year old progressive industry that supports conventional medical approaches to health & lifestyle management.